The Future of Gift Cards
More than likely, in the last year, you have received either a physical or virtual gift card for something.
Gift card sales have skyrocketed in the past few years, with virtual gift cards being the fastest growing portion of the $160 billion gift card market. It is estimated that sales of virtual gift cards will grow by 23% by 2025, which is 2.5 times faster than sales of physical gift cards.
Your company can easily get on the virtual gift card bandwagon! Enrollsy now offers a virtual gift card feature that can be used to both drive sales (aka “participation”), show customer appreciation, or offer customer incentives. Here’s how!
Class Participation
Increase participation in your classes or program by allowing your own customers and customers’ family and friends to purchase gift cards straight from your online store, company website, or social media page.
Whether you are a school of art, music, cooking, camps, preschool, general education, or corporate training, you have classes you want more students interested in. Virtual gift cards give the gift of learning, and Enrollsy makes it super easy for your customers to purchase one (or two, or three…).
Gift cards can be purchased via a custom link on your Company website or via the Customer Portal. They can be purchased in any amount and used to enroll in a program, covering any fees associated with that program. Learn more about how to purchase a Gift Card.
Use Case:
Jane is a single mom with two kids in preschool. Her brother John knows how much preschool costs; he had his own daughter in preschool. He decides to buy Jane a gift card from her preschool to help with tuition costs.
If you're an existing Enrollsy customer and haven't yet, you can sign up for Gift Cards here.
Customer Appreciation
You can also use gift cards as a way of appreciating your customers. Show your students how much you value them by sending them birthday or anniversary gift cards.
Have a student who did particularly well on an assignment? Send him a Gift Card for $10 off his next class. What about appreciating a customer with a virtual Gift Card for free registration on a program?
Showing your customers that you appreciate them with a small gift (as in a Virtual Gift Card, that is), may influence them to take even MORE classes or even refer someone else!
Enrollsy makes it super easy for Admin users to create gift cards in the Enrollsy app. All you need is the customer’s name and email address! Enrollsy keeps a list of these gift cards and even shows you which have been redeemed and which haven’t. Learn more about how to create gift cards as an Admin.
Use Case:
An Admin User can use the column selector in the Enrollee's page within Enrollsy to filter Enrollees with birthdays next month. Then, they can create an internal gift card inside Enrollsy as a way to say “Happy Birthday,” and give them $5 off their next enrollment.
If you're an existing Enrollsy customer and haven't yet, you can sign up for Gift Cards here.
Customer Incentives
Who doesn’t like an incentive? An incentive is something that brings added value to a service or product. According to research by Virtual Incentives, 75% of customers value companies that offer incentives and loyalty programs.
Everyone needs a little motivation every once in a while, and your customers are no exception! By offering your customers additional benefits, such as discounts, loyalty programs, or gift cards, you can encourage a variety of customer behavior.
Gift cards can be used as an incentive for the following:
- Increase sales
- Generate a desired action (survey/feedback)
- Motivate referrals
- Build a relationship/reward customers
- Improve brand promotion
- Encourage customer retention
Enrollsy makes it so easy for Admins to send gift cards, and customers to receive them! It all is accomplished through Enrollsy and email. With just a few keystrokes, company admins can send their valued customers a virtual gift card for any of the above reasons! Find out more about our gift card feature.
Use Case:
Serena has a vision board workshop and wants to motivate her current customers to give her more referrals. She offers a referral program where anyone who refers someone to her workshop who participates receives a $10 gift card for any workshop.
If you're an existing Enrollsy customer and haven't yet, you can sign up for Gift Cards here.
Conclusion
Digital gift card sales are rising every year – now’s the time to jump on the bandwagon and start offering gift cards to your loyal customers (and potential ones)! Virtual gift cards from Enrollsy can be used to increase customer participation, show customer appreciation, and as customer incentives.
To get started with gift cards today, if you’re already an Enrollsy client, all you have to do is request this feature. The cost is just $7/month!
If you’re not a current Enrollsy client, it’s simple to become one. Learn how Enrollsy can help your business thrive with our customizable enrollment software. Schedule a free demo and we'll answer your questions.
